Well, for no very special reason I registered leosoto.com the last weekend. It was almost an accident.
In fact, I was just curious about Google Apps, so I went to the registration process and saw an option to look for a new domain name if you didn't have one. As that was my case, I followed that and after trying with some not very original names that were obviously taken, I tried with my name and it was available. So I took it and proceeded with my Google Apps registration. And I was happy :).
Looking from the other side of this situation, that's how you get happy customers: Offer them what they may want.
But they had another surprise later in the process.
Now it was Google Checkout. It seems a eat-your-own-dogfood practice by Google: When Google Apps wants to charge you for the acquired domain, it uses Google Checkout. So I filled the typical fields when you are buying something on Internet: Name, Credit Card, Address, Postal Code. But when you live outside USA, not every site forces you to specify the postal code. Moreover, I was used to left it blank because, some months ago, when I tried to get my postal code using correos.cl, it didn't work.
But now, Google Checkout complained that I don't filled my postal code. And provided a link to find it. I don't believed that the link would be useful (Yeah, I said, the typical link to help people living in the USA, but nothing for us outside), but it was. The link opened this popup of Correos de Chile Which wasn't the one that failed me before. In fact, this one actually works.
So what?. Google guided you to purchase a new domain and had a fairly simple database of pages that help you to get your postal code depending on your country, big deal!, may say you. And you would be right. What I experienced wasn't some cool 3d holographic (and sexy!) assistant that asked me in natural language what I wanted and made it possible instantly. It was just simple helps in the right place. Luckily that seems enough too make customers happy sometimes.
Oh, and by the way, http://blog.leosoto.com is my new blog URL. I have to justify my investment, haven't I?